In a data and technology driven marketplace, we are all forced to be analytical — this is to say, understand the nuts-and-bolts of business operations from the top down, to include products and services. Adapting functional requirements to new technology and providing better user experiences to customers are vital to an organization’s overall success.
In keeping up with organizational change, some companies have begun building an arsenal of intellectual property by using the expertise of analytical, tech-savvy communicators, though there are still those businesses not yet convinced that critical thinking and effective communications go a long way in helping to solve today’s business problems.
While this list of fundamental attributes are not all that is required, they can add immediate value toward strengthening customer relationships and communicating information about products and services:
1. Knowledge Sharing
Access to information and key subject matter experts foster collaboration and a more robust and uniform team dynamic across business units, while giving employees better understanding of their value to the organization.
2. Technical Writing
The ability to analyze products and services — particularly systems and applications, in order to then translate that information for ease-of-use in a clear and concise manner.
3. Marketing Best Practices
One of the most basic tenets of marketing is knowing your customer. Anyone who effectively communicates business information to diverse audiences understands the power of identifying and understanding customer likes and dislikes for a more targeted message.
4. Master the Subject Matter
If you don’t understand it, you can’t explain it – even worse, you stand a greater chance of confusing the receiver of your information. Rule of thumb, learning is a life long endeavor and there is always an opportunity to know more.
5. Associated Press (AP) Stylebook Principals
AP Stylebook writing and editing are commonly used by communication professionals across multiple business disciplines, and considered a sacred rules book for communicating textual information. It establishes a concise and consistent method for writing copy, while standardizing a pattern for how content is presented across your organization.
Charles Martin is a communications consultant, with over 20 years of combined knowledge and hands-on expertise in marketing, journalism, digital media, project management, IT and data analytics. Martin holds a BA in English/Mass Communications from Massachusetts College of Liberal Arts, and MPA from North Carolina Central University.