There is a significant talent gap across many industries, particularly where there is tremendous demand for innovation (Bullhorn, 2016): Technology (77%), Healthcare and Business Services (74%), Government (70%), and Pharmaceuticals, Biotech, and Medical Equipment ( 64%). Organizations continue to struggle with embracing the idea that it is a combination of both technical and communication competencies that result in achieving greater user experiences and service delivery performance.
In order to analyze and translate data and information, understand nuances of Change Management climates, and execute excellence, nontechnical “soft skills” like interpersonal, oral and written communications are paramount to engaging diverse audiences and connecting them to usable ease-of-understanding knowledge resources — if internal stakeholders don’t understand it, neither will their customers. As technology teams become more consumer driven, and much of the ‘nuts and bolts’ of technology is outsourced or hosted in the cloud, the focus of technology is increasingly around the human experience and innovation (CIO, 2017).
In a recent survey on “The Cost of Poor Communications”, 400 major enterprise companies with 100,000 employees each cited an annual average revenue loss of $62 million per company on projects, because of inadequate communications (SHRM, 2016).
The threat of job stability is not knowledge or incompetence, it’s poor communications.