In a data and technology driven world we are forced to be more analytical — we have to understand the nuts-and-bolts of a business operation, from the top down, to include products and services.

Adapting functional systems requirements, procedures, and processes to new technology means better user experiences — moreover, tech-savvy, problem-solving communicators are vital to an organization’s overall growth.

In managing and monitoring organizational change, some companies have already begun using the expertise of analytical communicators to develop agile artifacts that keep everyone on the same page. Though there are still businesses that have not yet bought-in to the idea that critical thinking combined with effective communications go a long way in solving today’s more complex business problems.

Here is a list of what we believe to be some fundamental but essential attributes. While this list of talents is not all that is required for optimizing business operations, these critical skills can most certainly add value to customer relations and getting information about products and services to the customer:

1. Knowledge Sharing

Sharing non-confidential information keeps everyone in the know. Access to information and subject matter experts foster collaboration, and a more robust and uniform team dynamic, while providing workers a better understanding of their value to the organization.

2. Written Communication

The ability to research, assess and write about products and services is value-added, particularly across science and technology industries. Honing the craft of drafting ease-of-use content in a clear and concise manner goes a long way in connecting customers and end users.

3. Marketing Best Practices

One of the most basic tenets of marketing is knowing your customer. Anyone who effectively communicates business information to diverse audiences understands the power of identifying and understanding customer likes and dislikes for more targeted messaging.

4. Master the Subject Matter  

If you don’t understand it, you can’t explain it – even worse, you stand a greater chance of confusing the receiver of your message. Rule of thumb, learning is a life long endeavor and there are always opportunities for knowledge growth.

5. Associated Press (AP) Stylebook Rules

AP Stylebook writing and editing are commonly used by communication professionals across multiple business disciplines, and considered a sacred rules book for communicating information. It establishes a concise and consistent method for writing copy, while standardizing a pattern for how content is presented across an organization.

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